Your most important page is not on your website.
For "plumber near me" style searches, the map pack of three businesses usually gets the call. What puts you there is your Google Business Profile: the right primary category (be specific: "Garage door supplier" is not "Garage door repair service"), every service you offer listed, your service area set, real photos of real jobs, and hours that match when you actually answer.
Then keep it alive. Post a job photo every week and answer every review. A profile that changes weekly looks like a business that is open.
- 12 JunRekey, 4 doors$310
- 03 MarDeadbolt install, rear entry$185
- 19 NovEmergency lockout, 11:52 PM$89
- 02 AugKey fob programming$140
Gate code 4417. Dog is friendly. Back door sticks in summer.
Six steps, fastest payback first.
- 1. Fix the Business Profile. Primary category, services, service area, hours, photos. An afternoon of work, often the biggest single jump.
- 2. Ask for a review after every job. Same day, by text, with a direct link. Reply to every review, good or bad.
- 3. One page per service. Drain cleaning, water heaters, panel upgrades: each its own page with prices or price ranges, photos and FAQs.
- 4. Pages for the towns you really serve. Real jobs, real photos, real travel times. Never the same page with the town name swapped.
- 5. Consistent listings. The same name, address and phone on Yelp, Bing Places, Apple Business Connect, Angi, the BBB and your chamber of commerce.
- 6. A few local links. Suppliers, sponsorships, local news and trade associations. Ten local links beat a hundred bought ones.
Inside Linq
Every lead lands on the board.
Calls, texts and web forms arrive with a name, a number and a job type, so you can see which channel actually books work.
See Linq marketing
Pay per lead, above the map.
Google Local Services Ads put a "Google Verified" badge at the very top of the results for many trades, and you pay per lead rather than per click. They are not SEO, but they share its raw material: your reviews and your Business Profile. Shops with more reviews tend to win more of the leads, so the review work below pays twice.
The ranking factor you control daily.
Ask every customer, the same day, by text, with a direct link. A shop that asks after every job gets more reviews in a month than one that asks when it remembers gets in a year. Linq sends the ask automatically when a job closes: see review management.
What each option costs you.
| Option | What you get | Monthly cost |
|---|---|---|
| Do it yourself | Profile, reviews and listings; a few hours a month | Your time |
| Linq SEO | Rank tracking on Google and Maps, keyword research, site audit, competitors and backlinks | $49 a month |
| Linq Presence | A fifteen-page site, a page per service, on-page SEO tracked monthly, five blog posts | $299 a month |
| Linq Authority | Thirty pages, expanded research, weekly posts, social, backlink campaigns, monthly report | $799 a month |
| A marketing agency | Varies: from website care to full ads and SEO management | Quoted; compare the deliverables, not the retainer |
Fourteen days. Your actual jobs.
Not a sandbox with fake customers in it. Put a real week through the board, answer real calls with it, and see what the Friday number looks like. Fourteen days, no card, cancel any day.
Local SEO questions
How long does local SEO take for contractors?
Business Profile fixes and new reviews can move map rankings within weeks. New service pages usually take two to three months to settle in organic results.
What matters most for local SEO?
Distance to the searcher, which you cannot change, then the relevance and completeness of your Business Profile, and your reviews. Your website supports all three.
Should I make a page for every city?
Only for cities you really serve, with something real to say on each: jobs done there, local photos, travel times. Copy-pasted city pages with the name swapped do more harm than good.
Is local SEO worth it for a small contractor?
Yes. Organic and map leads cost nothing per click, and they compound: the reviews and pages you add this year still bring calls next year.
Get found by the people already searching.
Track your rankings on Google and Maps, or let us build the site and do the SEO work every month. Start free.
